Costco's Samples

Here in WA, booze is now sold in stores. It was very exciting except for people like my mom and aunt Sue and anyone else who grew up in CA, who all just said "well it's about time." So anyway now the booze is in stores and it's glorious (although the other day I had to go to an actual liquor store to find something because the regular store doesn't have it).

So I was at Costco the other day and I realized how Costco could make sample day even better: booze samples. And before you say "But Heather, the logistics of that would be a nightmare!" I figured them all out:

1. The samples would only be in one area and you have to show your ID to get in (kinda like a beer garden)
2. When you go past the magical 21 rope, you get a punch card with two punches on it
3. You go in and sample two things and get your card punched.
4. Leave area and continue shopping

See? All worked out. And the benefit for Costco is the same as the benefit for all their other samples: impulse buys. I would totally impulse buy booze over frozen burritos any day.

And besides, everyone needs a drink by the time they get halfway through Costco on a busy Sunday after church anyway.